Marketing Manager

Job Description

Position: Manager – Marketing
Location: United Arab Emirates
Job Type: Full-Time, On-Site

Summary – Marketing Manager

The Marketing Manager will be responsible for developing and implementing both long- and short-term marketing strategies to enhance brand equity, drive business growth, and ensure the effective management of marketing resources. The role encompasses brand management, budget oversight, business development, and team leadership.

Key Responsibilities

• Develop integrated communication strategies to enhance brand equity and preference.
• Manage above-the-line (ATL) and below-the-line (BTL) marketing materials to align with brand objectives and budgets.
• Ensure campaigns for new and existing stores are impactful, on-brand, and effectively communicated across media channels.
• Develop and oversee marketing plans to drive profitability and align with business objectives.
• Optimise resource allocation for media planning and advertising activities.
• Secure and manage client relationships for profitable business growth.
• Strategise and execute plans to achieve market share, volume, and profit targets.
• Enhance brand visibility through aggressive business development and marketing initiatives.
• Conduct market and competitor analysis to identify trends and potential clients.
• Develop customer marketing campaigns informed by consumer behavior insights from loyalty programs.
• Plan and execute advertising media strategies, collaborating with local and national media, creative teams, and researchers.
• Manage operations to ensure customer satisfaction and service quality standards are met.
• Strong understanding of product positioning, integrated communication tools, and brand management.

About the Company

Our client is a global fashion and lifestyle retail conglomerate based in the Middle East. With a diverse portfolio of world-class brands, the company operates across numerous markets and offers a dynamic, fast-paced work environment focused on innovation and customer excellence.

This role provides an opportunity to make a meaningful impact by enhancing the brand’s visibility and driving business growth in a competitive retail market. If you have a strategic mindset and thrive in a leadership position, apply now to join.