Digital Marketing Executive

Job Description

Summary – Digital Marketing Executive

Our client is a leading global well-being company, is seeking a talented Digital Marketing Executive to join their team in Dubai, UAE. The ideal candidate will play a pivotal role in developing and executing digital content and social media strategies to enhance brand visibility, engage audiences, and drive impactful campaigns for diverse sports brands.

This position requires expertise in content creation, influencer collaboration, and data-driven campaign analysis. Candidates with experience in digital marketing and proficiency in social media tools and video editing software will excel in this role.

Key Responsibilities

• Design and implement a comprehensive social media strategy, including competitive research, audience targeting, platform selection, and messaging.
• Create and publish engaging daily content, including text, images, and videos, to build meaningful customer connections and enhance brand awareness.
• Develop editorial calendars and syndication schedules to ensure consistent content delivery.
• Work closely with copywriters and content creators to produce informative and visually compelling materials.
• Collaborate with retail and marketing teams to design and execute impactful social media campaigns.
• Monitor and analyse social media metrics to assess campaign performance, refine strategies, and optimize results.
• Manage brand social media profiles to maximise visibility and engagement.
• Moderate user-generated content following brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, particularly in social media management (4+ years)
• Proficiency in video editing software (e.g., Premiere Pro, Final Cut Pro) and social media management tools.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent communication and interpersonal skills.
• Creativity and an eye for compelling content.

Employment Details

• Job Type: Full-Time, On-site
• Location: Dubai, UAE

About the Client

Our client is a global well-being company that partners with leading international and home-grown brands across diverse sectors, including sports, everyday goods, health and beauty, properties, and logistics. With over 45 years of excellence, they operate in 12 countries across the Middle East, North Africa, and Asia. The company’s mission is to inspire healthier and more active lifestyles through its portfolio of brands, including Nike, Columbia, Vans, Sun & Sand Sports, and more.

If you are passionate about digital marketing and ready to make an impact in a fast-paced, innovative environment, apply now to join their talented team!